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1 competitive threat. National/global security companies followed, at 28 percent of respondents. However, wireless phone providers/broadband providers fell to 7 percent as a perceived threat, down from 11 percent last year. In all cases, it seems dealers and manufacturers alike view competition as untapped opportunity, a philosophy that also factors into the healthy optimism this year. Welsh has similar observations: “We have 5,000 security dealers we work with and they had a great year. We are hearing that the DIY systems are addressing a different segment of the market. They are not necessarily cannibalizing the market. is a legitimate segment that is growing but we haven’t seen it be a significant factor for the small and medium guys. Even with the cable and MSOs that have taken share, I think that perhaps it is more at the big guy level. ADT and Comcast are going back and forth while the independent security dealers win business by being local and being a part of the community. ”That is exactly what Rehman is noticing in his business.

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ADT today is dedicated to providing continuing dependable, excellent service and innovative products to all its clientele. From safety and security of the common home and corner shop to equipping of sophisticated security systems for leading commercial amenities such as banking institutions, airports, large corporations and government agencies, ADT provides security solutions custom made to the individual hazard. Its commitment is to be a leader in corporate world and to work dynamically with communities to help them make places safer for citizens to live. ADT's endeavor to build a work environment where people are treated fairly and respectfully, and awareness about the environment and the responsibility of protecting it. Being the world’s biggest and leading provider of electronic security solutions it caters to about 8 million residences and commercial premises. It spearheads innovation of products for its customers.